"In my role, I coordinate work focusing on scoping and planning for the adult social care workforce across six South East London areas. Recruitment- both domestic and international- is an important issue in the sector so I’m often presenting to care providers and commissioners on how we might meet those challenges in our local area.
In those presentations, I always share the workforce data from ´óÏó´«Ã½ and use this to get providers thinking about their workforce in different ways. What does the data tell them? Are there more cost-effective ways they could be responding to their recruitment challenges?
For example, I use data about the number of CQC locations in an area, turnover rates and the percentage of staff recruited from within the sector to show the competition for staff. It highlights that the recruitment challenge might actually indicate a retention challenge as well.
This data supports me in saying: ‘Let’s take a moment to get off the hamster wheel of constantly recruiting and invest in keeping people instead’. The churn in an organisation often comes from a particular issue; it might be pay, or an issue in the organisational culture. But there are often things that can be done to address those issues. This approach has lots of benefits for providers. It can lead to improved consistency, quality, and ultimately, it’s more cost effective.
I also discuss the data on demographics in the local workforce. It can help target recruitment in the local area, such as to a younger audience, to counteract the percentage of the workforce who are aged over 55. We need to ensure workforce supply doesn’t drop off a cliff when so many of our workers reach retirement age.
The demographics of the workforce in comparison to demographics of the service users can also give us some important insight. In our local areas, those two sets of demographics are often very different. We need to think about supporting our staff to provide care in different cultural contexts and what that might mean for the way they work and the training they need.
When I’m talking to commissioners, the data is useful in getting them to think about how they can use it to better understand the providers that they’re working with. We rely on the independent sector to provide the services we commission. Therefore, it's important that commissioners are thinking about the makeup and quality of the workforce they are commissioning. It’s also part of their statutory market management responsibilities. I challenge commissioners to think about how the way they work can influence the shape of the workforce. I ask them to reflect on how the requirements in their specifications effect the overall workforce. For example, some areas specify pay levels for staff, which comes through in data as less local churn because workers are all being paid the same.
Ultimately, data is a great starting point for thinking about how we can face our challenges together. It allows us to be more strategic in the way we manage our local workforce."